ESTHETOLOGY
Research shows about 30% of the United States population is irritated by fragrance. That irritation plays a major role in causing post-inflammatory hyperpigmentation in 65% of people of color.
Esthetology envisions a skincare industry where melanin-rich skin isn't an edge case but part of the standard. Where "effective" means proven across the full spectrum of human melanin, and barrier health outranks viral trends!